You can't call it fun for fun anymore. The development and integration of AR applications allows businesses to use the marketing budget much more effectively. The development of the technical capabilities of electronic devices and their increasing speed has made augmented reality accessible to a wide audience, and now the visibility, spectacular visual techniques and viral potential of AR applications can increase the return on investment in brand development not by a percentage, but by a multiple.
But let's look at the most unexpected exama that created not just a wow-effect and a General, albeit mass," excitement " of the ether, but really brought benefits, found application in solving everyday issues of everyday life and comfort, in education, social work and security. Thanks to the introduction of augmented reality, when solving business problems, consumer loyalty to the brand and product has increased, contact time with the product has increased, efficiency has increased during briefings and training, and after interacting with augmented reality, customers are ready to pay more for a product with AR.
Retail: Lowe's chain of construction stores
Lowe's is among the top 10 innovative companies in the United States in 2018. The company sells household goods that facilitate the solution of everyday issues to its existing regular customers, and offers them to potential customers. First of all, the company was focused on solving one fairly neglected problem: the network, every year, lost about $ 70 billion due to the fact that potential customers could not decide and choose the moment to start home improvement. Clients feel a clear need for an emotional catalyst, because they simply can't imagine what kind of result they are waiting for.
With the advent and spread of spectacular augmented reality applications, and the increasing popularization of augmented reality technologies, the company immediately began developing an AR-based project that was designed to solve this problem. Give consumers a picture, a vision of the future that will bring their activity and more decisive actions for improvement and improvement of comfort in everyday life.
The project “Holoroom How to AR” was released, which allows clients to learn basic skills of independent work in the conditions of immersion in AR/VR space. With the help of ”Holoroom How to AR", as well as the VR controller, customers received appropriate instructions and the opportunity to learn some finishing work, and most importantly-to see the real result. The company's research has shown that people remember 40% more information after completing AR training. 9 out of 10 clients said that after AR training, they became more confident in their skills in the real world.
The company did not stop there and released its own application based on augmented reality technology, which allows you to turn any smartphone into a virtual roulette for measuring the distance or size of an object. Also, this application generates three-dimensional models of the company's products to visualize the type of potential purchase, directly at the home of a potential buyer.
The company's research showed that customers who used AR to visualize the company's products bought the product 2 times more often than those who did not.
Real estate: JJL'S 3D portfolio
Jones Lang La Salle provides real estate brokerage services, as well as management, consulting and financing in these matters. At the disposal of JJL’S nearly 300 corporate offices, operates in 80 countries around the world. The heads of the company came to a firm decision to use augmented reality for 3D visualization of real estate objects at a scale of 1: 1.
This solution allows for individual customization of the finish. In simple terms, using the augmented reality app from JJL'S, potential customers can not only get to know objects ”live", but also pre-change the interior and decoration of the room. For example: wallpapers, blinds, furniture, windows, etc. The company's Goal is to create the world's largest real estate portfolio, accompanied by AR support.
Health. London National College of surgery at hospital of St. Mary's Magdalen?
The London National College of surgery at hospital of St. Mary's Magdalen is one of the first medical institutions to use augmented reality for healthcare purposes in an effort to help surgeons improve their performance. The consultants demonstrated how surgeons can use AR for operations on patients who have undergone reconstructive operations on the lower extremities. This was made possible by augmented reality, when interacting with a hologram of a real part of the body. Augmented reality technology overlays it with a CT scan image that indicates the location of the body's bones and blood vessels.
When patients suffer tissue damage or have open wounds resulting from a car accident or other injury, surgeons are tasked with performing reconstruction. They, using flaps of tissue (including skin and blood vessels) taken from other parts of the patient's body, are able to cover the wound, create conditions for healing the injury. It is extremely important to connect the blood vessels of the transplanted tissue with the blood vessels in the damaged area. The traditional approach is to use a hand-held ultrasound scanner to determine the location of blood vessels based on blood pulsation, but this approach only allows you to determine the approximate location. Augmented reality provides a more accurate and faster way to search for blood vessels, allowing surgeons to essentially see through a limb. According to the results of the study, the use of augmented reality technologies can reduce the time that a patient spends under anesthesia, reduce the likelihood of error or eliminate it.
Founded at the University of Manchester, C4XD is one of the largest companies in the world that specializes in drug research and development. At the core of the advanced innovative technologies that C4XD uses is augmented reality.
Traditionally, drug manufacturers have worked with static models. But, in early 2018, the company started using its own AR (augmented reality) tool to help scientists imagine the structure of complex molecules, from the inside out.
Augmented reality allows scientists to go inside the molecule, see how it functions and reacts to stimuli.
C4XD pharmaceutical chemist Andrew Novak couldn't hide his delight: "Augmented reality brought a stunning effect to my vision - suddenly, molecules became part of my world, and I was able to manipulate them in space, at arm's length…".
According to the company, the use of augmented reality technologies will reduce the number of errors and significantly reduce the multi-year cycle of drug development. This will allow C4XD specialists to develop and discover new medicines and medical products faster and more accurately.
Студия дополненной реальности ARVAR с 2021 года является резидентом инновационного центра "Сколково" по направлению разработки дополненной реальности. Студия активно ведет исследовательскую деятельность в данной области и применяет новые разработки в своих проектах.
https://navigator.sk.ru/orn/1123676
Инновационный центр "Сколково" — действующий в Москве современный научно-технологический инновационный комплекс по разработке и коммерциализации новых технологий, первый в Российской Федерации наукоград, а также территория (отдельная площадка), представляющая собой городской микрорайон Москвы.
Команда разработки ARVAR регулярно участвует в проводимых центром мероприятиях, направленных на создание передовых изобретений, «ноу-хау» и прочих достижений инновационной мысли. Сотрудники студии активно общаются с коллегами из других компаний-резидентов центра "Сколково".
Несколько успешных проектов в области навигации AR по помещениям (Навигация в университете для БФУ им. Канта в г. Калининграде и навигация для поликлиники №69 в г. Зеленогорск) позволили студии ARVAR приобрести значительный опыт в сфере indoor навигации в дополненной реальности и успешно занять место участника инновационного проекта "Сколково".
Компания "Арвар" является разработчиком дополненной реальности и 3D-моделирования на основе комплекса технологий погружения в AR и иммерсивной реальности. Проект направлен на решение проблем социального и коммерческого значения. Программная часть комплексов состоит из симуляционной среды на базе которой реализуются те или иные решения. Например, AR-навигация, учебные системы, симуляторы корпоративного AR, симуляционная медицина и т.д. "Арвар" - это команда профессионалов.
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AR technologies in advertising: alcohol is on air again
The alcohol producers were a little discouraged when their ad was taken off television. The elaborate images and concepts went to the trash can. Label design and audio ads in grocery stores were all they could count on. Until recently. The world is changing, sometimes for the better. AR technologies - augmented reality technologies - came to the aid of manufacturers. Now alcohol is on the air again - only not on TV, but on a smartphone.
An idle customer just needs to point the camera at the label and he will see a colorful video presentation. She will talk about the drink and present it from the advantageous side.
The user is curious. Having seen augmented reality once, he will continue to choose a product with a smartphone in his hands. And very soon alcohol will disappear from his field of vision without augmented reality. Therefore, if you want to stay on the air for a long time, you need to be in the context of time. Order augmented reality for your brand.
The world knows many examples of successful promotion using augmented reality. And this is still a new, unusual, untapped advertising market. It is an almost uninhabited island, an unoccupied territory, a wide field for creativity and fertile soil for earning money.
How AR technologies are driving sales
It all starts with a regular label. To activate augmented reality on it, you need only two things:
Marker - it is embedded in the image on the label. Moreover, there is no visual difference between a regular label and a labeled one.
Augmented reality app on your phone or tablet. One program recognizes many markers: the user does not have to install his AR application for each new label.
Augmented reality isn't just a sight to behold. Reviving, the image acquires movement, volume, voice. This is an opportunity to create a vivid, memorable environment in continuation of the corporate identity.
When a consumer buys beer with an AR label, he buys something more. Sometimes it is a beautiful and colorful scene or a small cartoon. Sometimes - a whole video course about the history and serving of the drink. It can also be a series of enchanting volumetric drawings and animations illustrating the production process.
There is always one drink. Pictures can be anything. And other things being equal, the consumer always chooses the one who is brighter, more interesting and bolder about himself.
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Дополненная реальность – 2020: лучшие мобильные приложения
Сегодня пользователям смартфонов доступны самые разные приложения дополненной реальности — для досуга, для навигации, для работы и решения повседневных проблем. Так что самое время поговорить о лучших AR-приложениях 2020 года. Вот, что вы можете загрузить и опробовать прямо сейчас.
Just a Line
[caption id="attachment_1383" align="alignnone" width="1280"] Just a Line[/caption]
Подъехала новая дудл-игра от Google. Теперь мы рисуем не в блокноте, а сразу в реальном мире. Приложение Just a Line позволяет рисовать в дополненной реальности, делать фотографии и видео с новым изображением и отправлять друзьям. Дорисуйте свой мир. Всё, что вам нужно — это смартфон, палец и воображение.
Скачать Just a Line: Android, iOS
Google Lens
[caption id="attachment_1384" align="alignnone" width="1200"] Google Lens[/caption]
«Google Lens» — последнее воплощение концепции «Google Goggles». Это поисковик-гигант, использующий энергию целого облачного сервера, чтобы распознавать тексты, изображения, предметы и места, на которые направлена камера. Наведите камеру смартфона на любой объект — улицу, дом, памятник, фонтан или предмет одежды в магазине, — и «Google Lens» расскажет о нём всё, что вы хотели знать.
Приложение доступно в отдельной версии на Андроиде, а также встроено в «Google Photos» на Андроиде и Айфоне.
Скачать Google Lens: Android
Google Maps
[caption id="attachment_1385" align="alignnone" width="1280"] Google Maps[/caption]
Новая версия Google Maps - более прагматичное приложение дополненной реальности. Достаточно включить AR-режим, и смартфон станет вашим проводником в любом месте. Интуитивно понятное ar-приложение поможет вам найти дорогу в большом городе, дополняя реальность знаками и стрелочками, наложенными на обычные гугл-панорамы.
Скачать Google Maps: Android, iOS
Civilizations AR
[caption id="attachment_1386" align="alignnone" width="1920"] Civilizations AR[/caption]
Приложение Civilizations AR от BBC — это интерактивное продолжение одноимённого сериала. Здесь нашему вниманию представлены более тридцати артефактов из разных эпох и цивилизаций. Благодаря дополненной реальности можно подержать древние сокровища в руках и рассмотреть со всех сторон.
Каждый артефакт представлен в трёх измерениях с круговым обзором. Просвечивайте артефакты насквозь, читайте и слушайте рассказы о них, раскрывайте древние тайны их происхождения и использования.
Скачать Civilizations AR: Android, iOS
Quiver
[caption id="attachment_1387" align="alignnone" width="640"] Quiver AR[/caption]
Приложения дополненной реальности выпускают и для детей. Quiver — виртуальная книжка-раскраска и пожалуй, одно из лучших детских AR-приложений. Здесь цвета оживают. На quivervision.com доступен большой комплект изображений: детям будет что и кого раскрасить. Мультяшные герои, животные, обучающие картинки и пейзажи — всё, что вы раскрасите и распечатаете, «оживёт» в объёме, в режиме дополненной реальности.
Скачать Quiver: Android, iOS
Inkhunter
[caption id="attachment_1388" align="alignnone" width="620"] Inkhunter[/caption]
InkHunter — уникальное приложение дополненной реальности для желающих сделать татуировку. Примерьте на себе тату, прежде чем нанести. Выберите рисунок, нарисуйте маркер на тело и наведите не него камеру смартфона. Inkhunter накладывает изображение, и его можно вращать, перемещать, масштабировать, изменять в деталях - пока оно, наконец, вас не устроит. Выбирайте из многочисленных рисунков в самом приложении или загрузите свой. С ИнкХантером вы точно не пожалеете о будущей татуировке.
Скачать InkHunter: Android, iOS
YouCam Makeup
[caption id="attachment_1389" align="alignnone" width="648"] YouCam Makeup[/caption]
YouCam Makeup — ваш карманный стилист. Селфи-камера с дополненной реальностью превращает смартфон в салон красоты. Можно выбрать и опробовать губную помаду, подводку для глаз и другой мейкап от брендов L’Oreal, Maybelline и Urban Decay.
Приложение также имеет функции социальной сети: вы можете поделиться своим новым образом с друзьями, следить за другими пользователями, изучать и покупать опробованные аксессуары.
Скачать YouCam Makeup: Android, iOS
Euclidean Skies
[caption id="attachment_1390" align="alignnone" width="2436"] Euclidean Skies[/caption]
«Евклидовы небеса» — единственное платное приложение в нашем обзоре. Но мы не смогли обойти его стороной. Эта поражающая воображение игра-головоломка — единение невозможных миров Эшера и кубика Рубика. Здесь вы — проводник, помогающий искателю приключений одолеть врагов. Для этого нужно не только двигаться в игровом поле, но и двигать это поле: вращать его и перемещать.
Игра снабжена режимом дополненной реальности: можно разместить объёмное, красочное, причудливое игровое поле прямо в своей комнате.
Скачать Euclidean Skies: iOS
Это далеко не все мобильные приложения с дополненной реальностью, доступные на сегодня. Следите за нашими публикациями — впереди ещё много интересного.
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Company presentation in augmented reality: marketing of a modern times
The marketing promotion of goods and services requires uniqueness. With an original proposal, the presentation of the company is built easily and pleasantly. Innovative methods, machines and programs, new super-useful mobile apps are a great reason to get noticed.
But what should be the advertising presentation of a company with a unique offer? Delivery and transportation, construction materials, tools, food — all this is offered by thousands of companies around with approximately the same level of quality. How to build marketing promotion in such markets?
All other things being equal, the buyer chooses:
the one who is closer;
who's cheaper;
who did he / she find first;
who more brightly and clearly declared themselves.
Your marketing presentation should be the most interesting, the most vivid, visual and exciting.
Advertising presentation with augmented reality
The best way to express yourself now is to enable augmented reality. It makes a flat image three-dimensional, sets in motion the static characters, gives them a voice and temper. And most importantly, it puts you in a real physical space.
Augmented reality brings your ad presentation to life. It creates a feeling of almost tactile contact with the product. It immerses you in yourself, involving the user in your game. An augmented reality marketing presentation doesn't just tell you about yourself. It gives the user the impression of a new order. He associates this impression with your name and remembers it for a very long time.
Augmented reality: how it works
The technology puts any virtual object in the real world. It binds it to certain points in space. You can "put" the company's presentation on the table, attach it to the wall, or hang it from the ceiling. You can set the logo in motion on paper, voice the image with the story, give it volume and depth. All you need is a smartphone or tablet with an AR app.
Marketing presentations with augmented reality are already in full use abroad. They attract a lot of viewers, listeners, users, and buyers. In Russia, it is just beginning to develop. And the stronger the effect. Where almost no one uses augmented reality, your advertising presentation will definitely get attention.
Augmented reality advertising campaign: how we do it
Dynamic 2d and 3d models are launched using the marker on the image.
Depending on the theme and concept of the drawing / logo, the company's presentation may include:
drawings and photos in volume;
video from nature;
cartoon stories;
all together.
Advertising campaign of the beer: labels come to life
Most recently, the Flugel Beer team ordered augmented reality for their designer labels from ARVAR. The characters on the labels - the heroes of cult films - have found life.When the camera is pointed, they speak by moving their heads and moving their lips. We gave movement to a flat image and voiced it.
Also, we created an interatcive label for jameson Irish whiskey bottles. It doesn't just communicate with the owner. It integrates a whole video course about the culture of serving and drinking this drink. This really captivated consumers. They watched the video almost 2,000 times, and sales of whiskey increased dramatically.
Augmented reality navigation: follow the white rabbit
Every time you get lost in the maze of corridors, staircases and halls, somewhere a white rabbit, which could not come to the rescue, cries. But now there is at least one large building in the world where he lives. This is the children's polyclinic No. 69 in Sestroretsk.
Navigation in the style of a white rabbit from Alice in Wonderland helps children and their parents find the right cabinet. At the same time, it entertains them and distracts them from the strict medical atmosphere. Just activate the image using the marker on the floor and follow the rabbit. Quite a voluminous rabbit will take you to the place, along the way giving advice and sharing fun observations. Fun and useful.
Shopping center navigation: Panda in augmented reality
In the Kitay Gorod shopping center in Saint Petersburg now lives a smart Panda. It is also enabled by the camera using a marker on the floor. It also comes to life and orients customers in a huge retail space. Point your smartphone camera at the center's logo and a cute Panda and a large list of stores will appear on the screen. Now click on the desired one and the Panda will guide you there.
The Panda guide developed by ARVAR is both a marketing presentation of the complex and an independent "attraction" for visitors. So now people come just to look at it.
Marketing presentation of the Qiagen device
Another example is the marketing presentation Of the QIAGEN laboratory diagnostics device. It is one of the leading companies in its industry, and it has ordered augmented reality from ARVAR. Thanks to our AR app, the whole world saw its new unit.
Arvar modelers and programmers made an exact holographic copy of the device with reference to the room. They recreated all the details inside and out. The device can be bypassed, viewed from all sides, and even pass through.
Thus, multimedia digital technologies make it possible to present any product, any service in a profitable and bright way. Augmented reality is both the product itself and its advertising. And even if your offer is not unique, it will become so with ARVAR. Contact us!
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