AUGMENTED REALITY (AR) IN ACTION! THE MOST INTERESTING PROJECTS OF THE PAST 2018.

How to increase sales in the XXI century: the experience of Russian companies

Let's talk about how to increase sales in the XXI century. To impress a potential customer-viewer, user, gamer, or buyer-you don't need to make a large-scale presentation. You do not need to spend money on renting premises and equipment. There is no point in hiring staff for the event. There is absolutely no need to involve logistics. All you need is to order an augmented reality app. It is possible to increase sales of a product or service, increase traffic and popularity of a place almost immediately. This is shown by the experience of large companies. Today we will tell you about this experience in detail. Task 1: increase sales of Flugel Beer Solution: live label The Flugel Beer brand is known for its original design labels. But now it is also known for augmented reality. Competitors were left far behind when the horned devil depicted on the label spoke to customers. Yes, we didn't just make a two-dimensional animation that runs on a marker on the label. We voiced it — and the beer found its soul.   [caption id="attachment_1409" align="alignnone" width="640"] AR-label for Flugel Beer[/caption] The customer drinks beer, and leaves a bottle with a miracle label as a souvenir. Now it serves as an unobtrusive advertisement. This helps to significantly increase sales and highlight the brand in the market. Task 2: promote new device on the market and increase sales Solution: exact holographic copy in AR Only a holographic copy can be better than a real unit. At least, if you need to demonstrate it to all potential customers. This task was set by Qiagen, a world leader in molecular diagnostics and biological research. The cost of her new device is described by a seven-digit number. Increasing the unit's sales is almost as difficult a task as it is. [caption id="attachment_1410" align="alignnone" width="560"] Qiagen[/caption] ARVAR developed a mobile app with augmented reality, which recreated the device in all its details. Arvar modellers and designers made a photographic copy of the unit inside and out, drawing every detail. The result is a realistic 3D presentation with the effect of real placement. The whole world learned about the device, and sales of Qiagen went up. Task 3: increase real estate sales The solution: the apartment in the apartment Finnish construction company Valeo has ordered a presentation of its new apartments in ARVAR. To improve Valo's sales, we created two virtual models — life-size and miniature. Augmented reality, as it were, took out images from the catalog and expanded them in volume, in all three dimensions. [caption id="attachment_1411" align="alignnone" width="1024"] Apartments in augmented reality[/caption] An exact holographic model with kitchen counters, tables, chairs, chandeliers, decoration — stood up to its full height in fairly large rooms. And the miniature fit everywhere: customers twisted and turned it as they liked and figured out the layout. Visibility and memorability have seriously increased the interest in Valo apartments. Augmented reality has helped the company establish and increase sales. Task 4: increase sales of stores in the shopping complex The solution: Panda-Navigator The Kitay-Gorod shopping and entertainment complex has gathered more than five hundred shops, restaurants and other retail areas in one building. How not to get lost in such a territory? That's right — you need to use navigation in augmented reality. To increase the sales of the complex and its popularity, Kitay-Gorod ordered a three-dimensional dynamic model of the Panda guide from us. [caption id="attachment_1412" align="alignnone" width="1400"] AR Panda in Chinatown[/caption] Arvar modellers, designers, and programmers have created a navigation app that includes this cute panda bear from a marker on the floor. Along with the Panda, a list of stores pops up on the screen. Just click the name and the Panda will lead you to the right place. This app has become an extra reason for residents of St. Petersburg to visit the shopping complex. With its introduction, Kitay-Gorod sales have become even higher. Demonstration in augmented reality makes any product stand out. This is a demonstration, a spectacle, and a mini-attraction in one package. Order augmented reality today to increase the sales — leave your competitors behind. ...

BUSINESS REVIEWS ON THE EFFECTIVENESS OF AUGMENTED REALITY (AR) APPLICATIONS

BUSINESS REVIEWS ON THE EFFECTIVENESS OF AUGMENTED REALITY (AR) APPLICATIONS We often talk about the possibilities of augmented reality technologies and companies about the possibilites of augmented reality technologies and companies that have used AR. In this article, we will provide their feedback on the experience of using augmented reality, its affectiveness, and their own impressions and forecasts about it.  Diksi First of all, we will pay attention to the Russian market. Here the sensational project was "Look, Dinosaurs!" from the Diksi grocery store chain. We have already discussed this case in our article, but were the specialists and management of this company satisfied? Judging by numerous information sources, quite! In the test campaign, which was held from 28.08.2018 to 29.10.2018, the share of promotional products in receipts was almost 20%. The mobile app that was developed for this promotion was downloaded by more than 500,000 potential buyers. At the end of the promotion period, Diksi summed up the results: the growth of turnover during the event increased by 3 percent, and sales of sponsor products from 50 to 500 percent. «We are very happy with the results of "Look, Dinosaurs!"». For the first time, we were able to really successfully hold an event aimed at increasing brand loyalty, using augmented reality technology. And, of course, we are happy that we gave amazing emotions to our clients and their children. The number of people who participated in the promotion exceeded all expectations, and we will definitely strive to ensure that new promotions are just as interesting and exciting. — announced marketing Director I. Ramazanova. Freygat Anderson Now fast forward to the West and get acquainted with a unique work where art, augmented reality and… beer are intertwined. Freygat Anderson Agency has developed a unique design for the packaging of beer from the local brewery "UP FRONT", based on illustrations by the famous US artist Stanley Donwood. But this is not all - with the help of augmented reality and a branded mobile app, users can "liven up” a reproduction of the work depicted on the screen. “We designed three cans and integrated our own AR content for each of them. This design is a true work of art. In this way, we tried to engage potential consumers in the world of beauty. By animating each line, we created a truly unique live picture. Of course, this method has borne fruit. Using the design from Stanley Donwood and augmented reality technology, the company increased sales by 23.7%” – said the creative Director of UP FRONT” Andrew Dang. Sephora Cosmetics company Sephora uses augmented reality technology to allow potential customers to try on different types of makeup using their own product line. In the brand app, you can adjust the shape of the eyes, the outline of the lips, the color of the cheeks and the contour of the face as a whole. After a virtual fitting, you can purchase your favorite product in the app with one touch. “This is a powerful way to increase sales and give customers a really interesting way to try out new images, find a solution that is close to their personal perception, or hide shortcomings that prevent them from feeling comfortable. This solution has produced a real Wow effect on the market, and we are more than happy with the results of the project with augmented reality” – says Natalie Keitman, chief financial officer of Sephora. AccuVein We have seen how augmented reality is confidently entering the field of healthcare with the example of Philips and the national College Of London at St. Mary's hospital. This time, we will look at the exciting experience of using an AR app from medical students who are learning to interact with patients using augmented reality. The AccuVein private clinic has created an application that can deliver real-time information to the treatment area in critical situations for preliminary diagnosis and preparation of patient admission.   “This is a portable device that can scan the patient's venous network, resulting in a 45% reduction in escalation. Our surgeons can plan the procedure in advance, even before performing the first incision. We are confident that augmented reality will change the world and many business models in the healthcare sector will undergo a radical transformation."- says the chief surgeon of the clinic. Every year, augmented reality is established in a qualitatively new form. The idea of it drifts from a funny entertainment program to a serious industrial promotion tool. Every time AR makes a splash, and we are sometimes surprised at how inexhaustible potential it carries. ...