Augmented reality in the museum: new times

With the advent of smartphones, people have become less likely to visit museums, concerts and exhibitions. Having easy access to all the world art, people have become more legible. To return visitors, creators compete even more in entertainment, technology, complexity of their masterpieces. So there is augmented reality in the museum, in the concert hall, on excursions.

Augmented reality in the museum: live paintings and sculptures

The museums of different countries of the world have already started using augmented reality and it paid off. Even those who are not interested in the arts and willing to go out of the house. They want to see how statues and sculptural groups come to life, how the characters of paintings come off the canvases, how landscapes and backgrounds move.

For example, the national museum in Krakow "livened up" several particularly interesting paintings. Paintings depicting historical figures, dedicated to bright memorable events, were as if "filmed". Museum employees hired actors and artists, attracted props and costumes, and prepared several historical scenes. So the famous characters of the paintings found a second life on the screens of smartphones.

The Isabella Stewart Museum in Boston once missed several Rembrandt paintings. The theft was never solved, but the museum elegantly got out of the situation. In the halls and galleries of the museum hung empty frames for the missing paintings. Point your smartphone with the AR app at them and you will see the lost masterpieces.

The exhibition complex "City panorama" in Kazan presented a historical installation of augmented reality. Here you can meet Catherine the second, meet Emelyan Pugachev and other colorful characters of the past.

In Saint Petersburg, the exhibition of the Lenfilm studio museum has been expanded with virtual models of exhibits. Among them - a huge diamond that would not physically fit in the hall, exquisite weapons and other interesting items.

Augmented reality on excursions

An augmented reality excursion is a other kind of beauty. Depending on the complexity of the application and the idea, the device takes you back for a hundreds of years. Or a supposed future, or a fantasy reality.

Today on the AR tour «Moscow. Time travel» by the team RetroFuturo you can distinctly see what Moscow looked like 100, 200, 500 years ago. A futuristic tour "Moscow that never existed" shows what the capital would look like if the city had once approved bold architectural projects.

By combining the capabilities of neural networks and AR technologies, you can animate monuments and create animated AR sketches inside and around historical buildings.

Imagine a Bronze Horseman descending from a plinth and galloping across the Senate Square. Or Peter the Great, who walks along the English Embankment with Menshikov in the entourage of St. Petersburg in the XVIII century.

Augmented reality at a concert

Popular music

Current rock concerts rarely take place without visual accompaniment. At the very least, the impression is enhanced by the original design video sequence in the background. Often musicians arrange large-scale theatrical shows and even circus performances. Augmented reality makes the show as vivid and memorable as possible.

For example, in 2018, at the opening of the annual League of Legends World Championship, live artists of the Korean pop group (G)IDLE met virtual characters of the game on the stage. A spectacular, colorful and dynamic concert with augmented reality, the developer company Riot Games has ordered to demonstrate four new skins of the game.

Classical music

Academic music was not left out as well. Sparkling notes flying off the scores and hovering over the musicians, Opera actors interacting with historical figures on the stage. Dancing Mozart, conducting Bach-the scope for imagination is huge.

For example, in February 2020, the Music Hall hosted one of the first concerts of academic music in augmented reality. A live Symphony orchestra played Vivaldi's music, and a large-format multimedia show with augmented reality recreated the Baroque and classical eras.

So people return to museums, theaters, and concert halls. Multimedia technologies that once took away their live audience will now drag it back.


Let's discuss your project

Don't wait for competitors to beat you. Progress does not spare those who ignore it. Leave a request and we will advise you with special attention to develop an individual solution