Statistics of the AR technology


Many believe that augmented reality (AR) and virtual reality (VR) are the same technology package. In fact, they are completely different technologies and have their own markets. At the moment, augmented reality is developing faster, thanks to a combination of virtual and real world, as well as marketing opportunities. AR brings more profit to private companies, due to which the value of the technology increases many times.


Let's look at statistics in numbers to fully understand the growing popularity of AR among commercial companies that actively promote their products or services:

  1. By 2020, more than 1,000,000,000 (1 billion) AR users are expected.
  2. In 2019, there are approximately 540 companies that use this technology for their products and services. We presented some of them in the cases section.
  3. Indicators of the forecast of the profit market with the help of augmented reality reach 61.39 billion dollars. It should be noted that in 2016, this figure was only 2.39 billion dollars.
  4. It is expected that the revenue of companies that use augmented reality will grow 4 times more by 2020. More precisely, in total, AR will bring commercial companies a profit of $150 billion.
  5. According to Infolio Research, by 2023, the augmented reality market for games will generate a profit of $ 284.93 billion. Recall that the game Pokémon Go has been downloaded 750 million times, and its revenue is estimated at more than $ 1.2 billion.
  6. According to a survey by ISACA, 73% of Americans said they are familiar with AR and have used the technology in a particular application more than once. In Russia, this figure is about 38%, but the market is growing rapidly.
  7. The results of a similar survey showed that approximately 60-70% of consumers see unique advantages in using augmented reality in everyday life and even at work. In everyday life, these technologies can greatly help people, for example, in shopping. This is the opinion of 62% of respondents. The same number of respondents considered that augmented reality can be applied in medicine.

Not all people are aware of the real possibilities of augmented reality. Therefore, if you are interested in how you can use AR for your business, you can leave a request. Our Manager will contact you at a convenient time and answer all your questions. Our team develops not only AR, but also ideas that will help you achieve your goals more effectively and create a real WOW on the market.


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