There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics.
“Sephora” decided to fight this incident and created its own augmented reality app called "Virtual Artist App". With this AR app, users can try on cosmetics without leaving their replica name brand watches homes and clearly understand how a particular cosmetics looks on their face.
Bridget Dolan, head of innovation at Sephora, initiated the use of augmented reality technology for Sephora's long-term marketing strategy.
Augmented reality can be a success if it is really useful to users. We didn't want any hype. We just needed a useful tool that would speak for itself, said Bridget.
AR fitting cosmetics based on the mobile app for “Sephora" is useful not only for end users. It encourages and increases sales for the company itself. With it, experienced users can record video blogs about the use of a particular product and share their experience with other users. Thus, they become brand ambassadors.
The range of clothing of the streets from Lacoste, in AR format
AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST".
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Augmented reality has given the world a new phenomenon: AR fitting. Most people find fitting clothes inconvenient, because it takes a lot of time. Who did not worry about it: tried it on, you need to get dressed again and choose something else, go back to the fitting room or drive around the sales floor…
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Dixie livened up the dinosaurs and made good money
The Dixie retail chain raised revenue on augmented reality. How did this happen? The hero of the new article is probably the most successful AR app of 2018 in Russia.
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Video course of correct serving of whiskey in AR format
Jameson
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
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