There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics.
“Sephora” decided to fight this incident and created its own augmented reality app called "Virtual Artist App". With this AR app, users can try on cosmetics without leaving their replica name brand watches homes and clearly understand how a particular cosmetics looks on their face.
Bridget Dolan, head of innovation at Sephora, initiated the use of augmented reality technology for Sephora's long-term marketing strategy.
Augmented reality can be a success if it is really useful to users. We didn't want any hype. We just needed a useful tool that would speak for itself, said Bridget.
AR fitting cosmetics based on the mobile app for “Sephora" is useful not only for end users. It encourages and increases sales for the company itself. With it, experienced users can record video blogs about the use of a particular product and share their experience with other users. Thus, they become brand ambassadors.
Who would have thought that a pastry shop that is about 100 years old could be at the forefront of ar technology?! PEZ is a pastry from Austria, presented in a playful dispenser with the heads of cartoon characters or historical figures. Augmented reality technologies are now their new feature.
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Dixie livened up the dinosaurs and made good money
The Dixie retail chain raised revenue on augmented reality. How did this happen? The hero of the new article is probably the most successful AR app of 2018 in Russia.
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No less than in entertainment, augmented reality applications are used in production. When implemented correctly, they speed up and facilitate communication and simplify work operations. How exactly? As an example, let's take the company Boeing - one of the leaders in the global aviation industry. Their operators put on ar glasses with an ar app - and something changed.
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