There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics.
“Sephora” decided to fight this incident and created its own augmented reality app called "Virtual Artist App". With this AR app, users can try on cosmetics without leaving their homes and clearly understand how a particular cosmetics looks on their face.
In addition, users can see the effects of certain products after several months of use using augmented reality. This visual effect is not found even in a physical store.
Bridget Dolan, head of innovation at Sephora, initiated the use of augmented reality technology for Sephora's long-term marketing strategy.
Augmented reality can be a success if it is really useful to users. We didn't want any hype. We just needed a useful tool that would speak for itself, said Bridget.
AR fitting cosmetics based on the mobile app for “Sephora" is useful not only for end users. It encourages and increases sales for the company itself. With it, experienced users can record video blogs about the use of a particular product and share their experience with other users. Thus, they become brand ambassadors.
Video course of correct serving of whiskey in AR format
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
The buyer and the product - break the distance c Qiagen
There is no company that, working with large-sized and expensive products, would not be faced with the need to demonstrate them. This involves a considerable waste of time, nerves and money. Dismantling/installation, transportation, connection, presentation of certificates of guarantees, technical specs etc. are only part of the worries that accompany participation in exhibitions, presentations and other similar events. And who would have thought that augmented reality technologies could solve this urgent problem.
What, unfortunately, is a common story - you take a ticket in the gallery or in the second row of the balcony, and only by Seating with a companion in the seats you understand – you will not see the performance… Now it's in the past: thank you AR.