Hector & Karger is a fashionable Polish brand of youth clothing, which was one of the first to use augmented reality for its promotion and increase sales growth.
The company successfully sells its aw 18/19 collection using augmented reality technology and the world's first interactive catalog. In collaboration with HTC, the company created an interactive " LookBook” a folder called "RE_ALITY".
How does it work ? A new collection from Polish designers was shown in the magazine Viva! Moda and any reader could simply point the camera at the model and see it live on any plane. On the table, on the floor, on the sofa.
You can view the model from all sides, zoom in and zoom out, and most importantly, buy it with one touch. Each element of the collection was photographed in a special installation with more than 80 cameras. The images were converted to 3D models and configured on the mobile app.
This is a strong push in the marketing world. People increasingly prefer to first familiarize themselves with the product before buying. But how can this be implemented without investing in logistics? Augmented reality is a revolutionary technology that not only increases sales and loyalty, but also reduces costs.
At the moment, such a huge market player as Lamoda is developing its own AR application to minimize delivery costs. Statistics show that when the customer first gets acquainted with the product, the conversion to purchase increases up to 83%.
We will publish an article on Lamoda as soon as Their own app with AR technology is released. It will allow you to try on virtual clothes without leaving your home. By doing this, the company is going to reduce logistics costs and increase conversion to purchase.
There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics.
No less than in entertainment, augmented reality applications are used in production. When implemented correctly, they speed up and facilitate communication and simplify work operations. How exactly? As an example, let's take the company Boeing - one of the leaders in the global aviation industry. Their operators put on ar glasses with an ar app - and something changed.
The range of clothing of the streets from Lacoste, in AR format
AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST".
The buyer and the product - break the distance c Qiagen
There is no company that, working with large-sized and expensive products, would not be faced with the need to demonstrate them. This involves a considerable waste of time, nerves and money. Dismantling/installation, transportation, connection, presentation of certificates of guarantees, technical specs etc. are only part of the worries that accompany participation in exhibitions, presentations and other similar events. And who would have thought that augmented reality technologies could solve this urgent problem.