Label with augmented reality – video course on serving whiskey
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
So the company introduced whiskey lovers and just curious with the correct serving of the drink. The augmented reality label turned into a small video course. The host was Ambassador Pernod Ricard. In the format of a ten-minute master class, he teaches from the label the correct serving of jameson whiskey and the recipe for cocktails based on it.
Neck hangers and plasmati, custom printed in our partner print shop, reported about the campaign to everyone. They were placed in stores, cafes and restaurants-wherever the Jameson brand was presented.
The materials contained step-by-step instructions. And the first step in it is to download our free app "Open access" - it is available in the Play Market and in the App Store. And then just point your smartphone camera at the augmented reality label and enjoy the process.
People watch the video, are interested in the brand, get involved in the interaction and trust it more. The culture of drink consumption is growing, the level of service is growing, and all the properties of the famous drink are revealed even more fully. The augmented reality label with a video course was implemented by the company as a pilot project. Pernod Ricard plans to continue using augmented reality for marketing and advertising.
If you are interested in other cases on the use of ugmented reality, you can always find them on our website https://arvar.online/cases/. If you have any questions about augmented reality for your business, feel free to contact us. We discuss any ideas - from simple and effective to bold, challenging and non-trivial. We think about the project from all sides before offering you a series of working options.
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