Label with augmented reality – video course on serving whiskey
Jameson
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
So the company introduced whiskey lovers and just curious with the correct serving of the drink. The augmented reality label turned into a small video course. The host was Ambassador Pernod Ricard. In the format of a ten-minute master class, he teaches from the label the correct serving of jameson whiskey and the recipe for cocktails based on it.
Neck hangers and plasmati, custom printed in our partner print shop, reported about the campaign to everyone. They were placed in stores, cafes and restaurants-wherever the Jameson brand was presented.
The materials contained step-by-step instructions. And the first step in it is to download our free app "Open access" - it is available in the Play Market and in the App Store. And then just point your smartphone camera at the augmented reality label and enjoy the process.
People watch the video, are interested in the brand, get involved in the interaction and trust it more. The culture of drink consumption is growing, the level of service is growing, and all the properties of the famous drink are revealed even more fully. The augmented reality label with a video course was implemented by the company as a pilot project. Pernod Ricard plans to continue using augmented reality for marketing and advertising.
If you are interested in other cases on the use of ugmented reality, you can always find them on our website https://arvar.online/cases/. If you have any questions about augmented reality for your business, feel free to contact us. We discuss any ideas - from simple and effective to bold, challenging and non-trivial. We think about the project from all sides before offering you a series of working options.
Augmented reality has given the world a new phenomenon: AR fitting. Most people find fitting clothes inconvenient, because it takes a lot of time. Who did not worry about it: tried it on, you need to get dressed again and choose something else, go back to the fitting room or drive around the sales floor…
...
Hector & Karger is a fashionable Polish brand of youth clothing, which was one of the first to use augmented reality for its promotion and increase sales growth....
IKEA was one of the first companies that figured out how to take benefits from augmented reality. The 2014 furniture catalog worked not only as a catalog itself, but also as an AR tag.
...
Don't wait for competitors to beat you. Progress does not spare those who ignore it. Leave a request and we will advise you with special attention to develop an individual solution