BUSINESS REVIEWS ON THE EFFECTIVENESS OF AUGMENTED REALITY (AR) APPLICATIONS

BUSINESS REVIEWS ON THE EFFECTIVENESS OF AUGMENTED REALITY (AR) APPLICATIONS We often talk about the possibilities of augmented reality technologies and companies about the possibilites of augmented reality technologies and companies that have used AR. In this article, we will provide their feedback on the experience of using augmented reality, its affectiveness, and their own impressions and forecasts about it.  Diksi First of all, we will pay attention to the Russian market. Here the sensational project was "Look, Dinosaurs!" from the Diksi grocery store chain. We have already discussed this case in our article, but were the specialists and management of this company satisfied? Judging by numerous information sources, quite! In the test campaign, which was held from 28.08.2018 to 29.10.2018, the share of promotional products in receipts was almost 20%. The mobile app that was developed for this promotion was downloaded by more than 500,000 potential buyers. At the end of the promotion period, Diksi summed up the results: the growth of turnover during the event increased by 3 percent, and sales of sponsor products from 50 to 500 percent. «We are very happy with the results of "Look, Dinosaurs!"». For the first time, we were able to really successfully hold an event aimed at increasing brand loyalty, using augmented reality technology. And, of course, we are happy that we gave amazing emotions to our clients and their children. The number of people who participated in the promotion exceeded all expectations, and we will definitely strive to ensure that new promotions are just as interesting and exciting. — announced marketing Director I. Ramazanova. Freygat Anderson Now fast forward to the West and get acquainted with a unique work where art, augmented reality and… beer are intertwined. Freygat Anderson Agency has developed a unique design for the packaging of beer from the local brewery "UP FRONT", based on illustrations by the famous US artist Stanley Donwood. But this is not all - with the help of augmented reality and a branded mobile app, users can "liven up” a reproduction of the work depicted on the screen. “We designed three cans and integrated our own AR content for each of them. This design is a true work of art. In this way, we tried to engage potential consumers in the world of beauty. By animating each line, we created a truly unique live picture. Of course, this method has borne fruit. Using the design from Stanley Donwood and augmented reality technology, the company increased sales by 23.7%” – said the creative Director of UP FRONT” Andrew Dang. Sephora Cosmetics company Sephora uses augmented reality technology to allow potential customers to try on different types of makeup using their own product line. In the brand app, you can adjust the shape of the eyes, the outline of the lips, the color of the cheeks and the contour of the face as a whole. After a virtual fitting, you can purchase your favorite product in the app with one touch. “This is a powerful way to increase sales and give customers a really interesting way to try out new images, find a solution that is close to their personal perception, or hide shortcomings that prevent them from feeling comfortable. This solution has produced a real Wow effect on the market, and we are more than happy with the results of the project with augmented reality” – says Natalie Keitman, chief financial officer of Sephora. AccuVein We have seen how augmented reality is confidently entering the field of healthcare with the example of Philips and the national College Of London at St. Mary's hospital. This time, we will look at the exciting experience of using an AR app from medical students who are learning to interact with patients using augmented reality. The AccuVein private clinic has created an application that can deliver real-time information to the treatment area in critical situations for preliminary diagnosis and preparation of patient admission.   “This is a portable device that can scan the patient's venous network, resulting in a 45% reduction in escalation. Our surgeons can plan the procedure in advance, even before performing the first incision. We are confident that augmented reality will change the world and many business models in the healthcare sector will undergo a radical transformation."- says the chief surgeon of the clinic. Every year, augmented reality is established in a qualitatively new form. The idea of it drifts from a funny entertainment program to a serious industrial promotion tool. Every time AR makes a splash, and we are sometimes surprised at how inexhaustible potential it carries. ...

Company presentation in augmented reality: marketing of a modern times

The marketing promotion of goods and services requires uniqueness. With an original proposal, the presentation of the company is built easily and pleasantly. Innovative methods, machines and programs, new super-useful mobile apps are a great reason to get noticed. But what should be the advertising presentation of a company with a unique offer? Delivery and transportation, construction materials, tools, food — all this is offered by thousands of companies around with approximately the same level of quality. How to build marketing promotion in such markets? All other things being equal, the buyer chooses: the one who is closer; who's cheaper; who did he / she find first; who more brightly and clearly declared themselves. Your marketing presentation should be the most interesting, the most vivid, visual and exciting. Advertising presentation with augmented reality The best way to express yourself now is to enable augmented reality. It makes a flat image three-dimensional, sets in motion the static characters, gives them a voice and temper. And most importantly, it puts you in a real physical space.   Augmented reality brings your ad presentation to life. It creates a feeling of almost tactile contact with the product. It immerses you in yourself, involving the user in your game. An augmented reality marketing presentation doesn't just tell you about yourself. It gives the user the impression of a new order. He associates this impression with your name and remembers it for a very long time. Augmented reality: how it works The technology puts any virtual object in the real world. It binds it to certain points in space. You can "put" the company's presentation on the table, attach it to the wall, or hang it from the ceiling. You can set the logo in motion on paper, voice the image with the story, give it volume and depth. All you need is a smartphone or tablet with an AR app. Marketing presentations with augmented reality are already in full use abroad. They attract a lot of viewers, listeners, users, and buyers. In Russia, it is just beginning to develop. And the stronger the effect. Where almost no one uses augmented reality, your advertising presentation will definitely get attention. Augmented reality advertising campaign: how we do it Dynamic 2d and 3d models are launched using the marker on the image. Depending on the theme and concept of the drawing / logo, the company's presentation may include:   drawings and photos in volume; video from nature; cartoon stories; all together. Advertising campaign of the beer: labels come to life Most recently, the Flugel Beer team ordered augmented reality for their designer labels from ARVAR. The characters on the labels - the heroes of cult films - have found life.When the camera is pointed, they speak by moving their heads and moving their lips. We gave movement to a flat image and voiced it.   Also, we created an interatcive label for jameson Irish whiskey bottles. It doesn't just communicate with the owner. It integrates a whole video course about the culture of serving and drinking this drink. This really captivated consumers. They watched the video almost 2,000 times, and sales of whiskey increased dramatically. Augmented reality navigation: follow the white rabbit Every time you get lost in the maze of corridors, staircases and halls, somewhere a white rabbit, which could not come to the rescue, cries. But now there is at least one large building in the world where he lives. This is the children's polyclinic No. 69 in Sestroretsk. Navigation in the style of a white rabbit from Alice in Wonderland helps children and their parents find the right cabinet. At the same time, it entertains them and distracts them from the strict medical atmosphere. Just activate the image using the marker on the floor and follow the rabbit. Quite a voluminous rabbit will take you to the place, along the way giving advice and sharing fun observations. Fun and useful. Shopping center navigation: Panda in augmented reality In the Kitay Gorod shopping center in Saint Petersburg now lives a smart Panda. It is also enabled by the camera using a marker on the floor. It also comes to life and orients customers in a huge retail space. Point your smartphone camera at the center's logo and a cute Panda and a large list of stores will appear on the screen. Now click on the desired one and the Panda will guide you there. The Panda guide developed by ARVAR is both a marketing presentation of the complex and an independent "attraction" for visitors. So now people come just to look at it.   Marketing presentation of the Qiagen device Another example is the marketing presentation Of the QIAGEN laboratory diagnostics device. It is one of the leading companies in its industry, and it has ordered augmented reality from ARVAR. Thanks to our AR app, the whole world saw its new unit. Arvar modelers and programmers made an exact holographic copy of the device with reference to the room. They recreated all the details inside and out. The device can be bypassed, viewed from all sides, and even pass through. Thus, multimedia digital technologies make it possible to present any product, any service in a profitable and bright way. Augmented reality is both the product itself and its advertising. And even if your offer is not unique, it will become so with ARVAR. Contact us! Subscribe to our instagram, VK и telegram channel to be the first to learn the news of the augmented reality world. ...

Statistics of the AR technology

STATISTICS OF AUGMENTED REALITY (AR) TECHNOLOGY WHICH WILL PLUNGE YOU INTO SHOCK Many believe that augmented reality (AR) and virtual reality (VR) are the same technology package. In fact, they are completely different technologies and have their own markets. At the moment, augmented reality is developing faster, thanks to a combination of virtual and real world, as well as marketing opportunities. AR brings more profit to private companies, due to which the value of the technology increases many times. Let's look at statistics in numbers to fully understand the growing popularity of AR among commercial companies that actively promote their products or services: By 2020, more than 1,000,000,000 (1 billion) AR users are expected.In 2019, there are approximately 540 companies that use this technology for their products and services. We presented some of them in the cases section.Indicators of the forecast of the profit market with the help of augmented reality reach 61.39 billion dollars. It should be noted that in 2016, this figure was only 2.39 billion dollars. It is expected that the revenue of companies that use augmented reality will grow 4 times more by 2020. More precisely, in total, AR will bring commercial companies a profit of $150 billion.According to Infolio Research, by 2023, the augmented reality market for games will generate a profit of $ 284.93 billion. Recall that the game Pokémon Go has been downloaded 750 million times, and its revenue is estimated at more than $ 1.2 billion.According to a survey by ISACA, 73% of Americans said they are familiar with AR and have used the technology in a particular application more than once. In Russia, this figure is about 38%, but the market is growing rapidly.The results of a similar survey showed that approximately 60-70% of consumers see unique advantages in using augmented reality in everyday life and even at work. In everyday life, these technologies can greatly help people, for example, in shopping. This is the opinion of 62% of respondents. The same number of respondents considered that augmented reality can be applied in medicine. Not all people are aware of the real possibilities of augmented reality. Therefore, if you are interested in how you can use AR for your business, you can leave a request. Our Manager will contact you at a convenient time and answer all your questions. Our team develops not only AR, but also ideas that will help you achieve your goals more effectively and create a real WOW on the market. ...