AUGMENTED REALITY IN REAL ESTATE

When purchasing a product that has not yet been produced, the consumer experiences stress and doubts. The inability to touch, see, or taste the product is a significant obstacle to buying :) Another thing is when you have a visual 3d visualization of the object in front of your eyes. It allows you to see a house that has not yet been built, get used to it, consult with knowledgeable and interested people, and finally imagine yourself as its owner, at least virtually.

When purchasing a product that has not yet been produced, the consumer experiences stress and doubts. The inability to touch, see, or taste the product is a significant obstacle to buying :) Diffirent is the case that has a visual 3d visualization of the object in front of your eyes. It allows you to see a house that has not yet been built, get used to it, consult with knowledgeable and interested people, and finally imagine yourself as its owner, at least virtually.

Well, with residential real estate, everything is clear. But in the commercial industry, the potential of AR promotion is somewhat underestimated. Emotions take a back seat here.

Augmented reality technologies allows you to place an object integrated into the app directly on the ground and "wander" around it. You can estimate the size of the room, its shape and location. AR allows you to avoid the costs associated with the coordination of construction, production and logistics services, and provides an informative and accessible report for the customer, buyer or potential investor.

Advanced companies are forced by the expediency and are happy to use augmented reality at almost every stage. Based on the experience of our partners, we found that each stage requires an individual approach to visual solutions. Some developers face various problems even in the final stages.

For example, the Norwegian company BOB BBL faced a discussion on the topic of ecology with the local civil society and the city council. To solve this problem most effectively and painlessly, augmented reality was used. Based on AR technology, 3D visualization of the model and interactive maps were made, with the help of which the developer made a presentation to the public and the authorities. This solution helped to demonstrate how constructively and aesthetically real estate objects will interact with the environment and its inhabitants.

The presentation made it possible to relieve emotional tension and demonstrate the company's openness in relations with city residents and municipal authorities. Modeling the benefits of innovations made the advantages of renovation of the territory tangible, and the accessibility and visibility of the presentation, thanks to augmented reality, removed the heat of the problem and transferred its solution to specific and rational issues. Connotations such as "ALL GONE!" were replaced by a positive "HOW CAN THIS BE USED?". And this is a completely different position – constructive and creative. All thanks to the dark horse of augmented reality :) Also, let's not forget that this approach has saved a significant amount of money and time on creating convincing physical layouts and expensive debates in courts.

Many construction companies are prudent to show real estate before the start of construction. And it's not too expensive to do this on the basis of an always-available digitized project. It is important that buildings and structures are harmoniously integrated into the landscape, the textures of construction objects are imitated truthfully and look as attractive as possible.

3D visualization facilitates interaction not only with officials and investors, but also with direct potential buyers – people who expect to part with "hard-earned" money. Augmented reality allows you to place 3D real estate objects on the desired plane and in the AR (augmented reality) scale required by the consumer. We can walk inside or outside of these objects, interact with them, getting comments activated in the virtual space on the object and the functioning of its various elements. When this is provided by the AR application, we can vary the design of almost any finishing elements, arrange furniture items, and move them.

The assortment of the catalog is a special issue, associated with unexpected and, at the same time, obvious benefits.

In this case, the app is a convenient service for the consumer, but it is useful not only for them! It is beneficial to the construction company or developer itself, because it is a monetization tool for the project. In this case, suppliers who have provided a catalog of their own Wallpaper, floor coverings or chandeliers are direct advertisers who are interested in the widest possible promotion of your service and your objects. Where will they go when you can give them the tools to seduce potential customers with products that they have already experienced a keen interest in?

Using the example of IKEA, we observed how 3D visualization in augmented reality used for navigation in the warehouses and stores, as well as for visualizing furniture. This example opens your eyes to what potential AR has and in what areas it will become vital in the very near future.

It is easy to predict that in the near future, augmented reality applications will appear on the market, with the help of which it will be possible to select elements of decoration and furnishings for a real estate object. Maybe such a proposal in a timely manner, and the application is already necessary for you? Are you really worried about the prospect of being one of the first and you want to hide from the future behind the backs of market leaders? :)

The more we study augmented reality, the more potential it reveals. We can safely say that AR will join our lives and become useful in almost all areas. These changes will be akin to the birth of the Internet. Now we can't imagine life without it. Soon we will not be able to imagine even small purchases, and even more so - large purchases without first familiarizing ourselves with the help of augmented reality. Real estate, whether it is a huge enterprise or a young family, is always a major and significant event. Awareness, analysis conditions, and a sound distribution of responsibility for a REAL decision can be largely provided by augmented reality tools.