BUSINESS REVIEWS ON THE EFFECTIVENESS OF AUGMENTED REALITY (AR) APPLICATIONS

Printing with augmented reality: innovations in the field of printing

The annual printing forum Print Park has established itself as the most visited and significant in the field of printing production. This year, together with the organizers of Print Park, we will conduct an introductory course on the current topic: "printing with augmented reality".This course will be presented by our staff, who will speak at the forum as speakers. We will give you a completely new look at how ordinary printing can become a new starting point in the world of innovation. As part of the course" Printing with augmented reality", we will present real cases, tell you how and with what this technology works, and most importantly, tell you how you can and should use augmented reality. The report will also include information about how we learned to print on completely new materials, through long-term tests in our modern laboratory. This has never happened anywhere before. We are waiting for you on the forum, support our aspiration! Print Park 2019 forum will be held in Saint Petersburg on may 21 at the address: St. Petersburg, 32 Basseynaya street, building 1. IEC "RUSSIA - MY STORY". Registration for participation as a guest is completely free. You can register here. ...

Augmented reality as a training tool

Augmented reality and digital video technologies open a new chapter in the world of education. Studying biology, physics, chemistry, natural science and other Sciences will become much more interesting in the future. Today we will tell you about the most impressive examples of using augmented reality in education. These examples prove that AR products can become a full-fledged educational tool-bright, intuitive, fun and clear as never before. The international IT company INDE — one of the pioneers of the global augmented reality market — constantly produces applications and prepares spectacular AR installations around the world. Today's review includes the most interesting educational events of recent years, which have found the use of augmented reality technologies. "Autopsy of a dinosaur" in Shanghai Global Creative, in collaboration with the National Geographic channel and the University of Hong Kong, has commissioned a travel exhibition based on augmented reality technologies. The theme of the event was inspired by the blockbuster documentary "Dino Autopsy". The exhibition combined customizable dinosaur models in AR for iOS and Android, with an augmented reality installation "Back to the Jurassic period" (for large-format screens). The app clearly demonstrated scientific information about extinct creatures in 3D format, and the broadcaster product from INDE made it possible to interact with realistic life-size models of dinosaurs. The exhibition was called "All about T-Rex / T-Rex Revealed". There were no real models of dinosaurs. Only augmented reality technologies were used-they immersed visitors in the world of dinosaurs to leave vivid memories for a long time. The event attracted 150,000 people on the opening day alone and successfully toured more than ten cities in China. Air, land and sea in Toronto This interactive installation was commissioned by the Toronto Zoo. The exhibition was aimed at the audience of young zoo visitors to attract their attention — it served as a visual training material. Hundreds of thousands of visitors to the Toronto Zoo were able to get up close with three-dimensional wild animals from all over the world — from Africa to the Arctic. Animals grazed grass, drank water, and interacted with their surroundings. And visitors could take photos with them and share photos on social networks. networks. Opening of the natural history Museum in Prairie Fire, Kansas In the spring of 2014, a new natural history Museum opened its doors in Kansas, designed as a cultural and educational leisure center for people of all ages. The institution officially cooperates with the Manhattan Museum of natural history, which confirms its high status. In honor of its opening, the Museum team commissioned an interactive 3D augmented reality installation with dinosaurs. The product is fascinating and clearly illustrated the history of the largest creatures that have ever inhabited the Earth. The company has created an exciting augmented reality installation with touch screen technology. Visitors were asked to create their own unique dinosaur by answering interesting questions about animals. When the survey was over, visitors could get a fascinating experience of " communicating” with their own newly created dinosaur. Walking with dinosaurs on the Isle of Wight In 2013, for the release of "Walking with dinosaurs", BBC Worldwide and XX Century Fox commissioned INDE a dynamic story in the augmented reality genre. The new app gave viewers the opportunity to see dinosaurs on their smartphones, in special locations on the British Isle of Wight. In 2013, for the release of "Walking with dinosaurs", BBC Worldwide and XX Century Fox commissioned INDE a dynamic story in the augmented reality genre. The new app gave viewers the opportunity to see dinosaurs on their smartphones, in special locations on the British Isle of Wight. The app gained popularity and triggered a big TV PR campaign for the brands "Walking with dinosaurs" and"Come to the Isle of Wight!". It still acts as a permanent attraction of the island, working almost without material props - only on perfectly authentic AR-landscapes with gigantic authentic AR-monsters. This, augmented reality technologies make the educational process exciting, clear and memorable, turning it into an exciting game. A game that promotes itself, through its own enthusiastic participants, who are happy to share the emotions of meeting with new knowledge and impressions. Learning becomes contagiously lively and is popularized through word of mouth in online communities. ...