Who would have thought that a pastry shop that is about 100 years old could be at the forefront of ar technology?! PEZ is a pastry from Austria, presented in a playful dispenser with the heads of cartoon characters or historical figures. Augmented reality technologies are now their new feature.

The company released its own branded app “PEZ Play” based on augmented reality, which introduced a completely new way to really surprise and interest the target audience in order to increase sales.

Here's how it works: the “PEZ Play” app reads the marker that is located on the package of “PEZ" candies , and after reading it opens access to the virtual world "PEZ World", which contains collections of interactive characters, puzzles and challenges.

Also, "Pez World" includes 13 different mini-games with exciting adventures, where young users draw pictures, pick up fruits and take selfies that can be shared on their pages in social networks.

Six different packages of ”PEZ" include 6 individual scenarios, so fans of this brand will have to buy the entire collection of the range to get a full experience.