T-shirts with augmented reality. Learning anatomy in AR format with Virtuali-Tee
Ed Barton and Ben Kidd have always been passionate about exploring and using modern technology. Their main ambition is to create products that inspire other people to learn. But lately, for ed and Ben, it was anatomy that became the science they decided to focus on.
We love how complex our bodies are, ed says. “It's amazing what exists inside of us and it's just incredibly interesting."
What is Virtuali-Tee?
In simple terms, this is an augmented reality t-shirt that includes animated content in the form of human organs. The digital chest opens the way for us to explore the body using augmented reality. This is a mixture of play and learning, where participants get the opportunity to engage in anatomical research, moving to the microscopic level, traveling through parts of the body and learning the key factors of our body's life.
The app of the same name based on augmented reality is available in the Play Market and App Store and is very successfully downloaded in proportion to sales of these t-shirts.
Virtuali-Tee was designed to reach a young audience and the use of augmented reality has worked effectively for this purpose. This inspires and engages young children, they are very interested in the process of learning anatomy.
Needless to say, the reaction from both the target audience and their parents was extremely positive!? Virtuali-Tee t-shirts became the best-selling in their category on Amazon in 2017.
Video course of correct serving of whiskey in AR format
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
What, unfortunately, is a common story - you take a ticket in the gallery or in the second row of the balcony, and only by Seating with a companion in the seats you understand – you will not see the performance… Now it's in the past: thank you AR.
No less than in entertainment, augmented reality applications are used in production. When implemented correctly, they speed up and facilitate communication and simplify work operations. How exactly? As an example, let's take the company Boeing - one of the leaders in the global aviation industry. Their operators put on ar glasses with an ar app - and something changed.