A new AR app from BMW has given motorists the opportunity to virtually touch a new car. Meet: Z4 cabriolet in augmented reality.
BMW has launched an advertising project for the Z4 Roadster using augmented reality technology. With the same name AR app, you can control the Z4 right on your desktop. At the same time, you can change the color of the car, the design of the wheels, the size of the tires, etc. And then you can share the result in your social networks with your friends.
With the help of augmented reality, BMW has created a so-called "Virtual test drive". It allowed you to get a good look at the model, and for a few minutes become its owner.
As a result, the BMW team was awarded the One Show Webby Awards, IAB Creative Showcase and reached the final of the Revolution AR Awards.
According to Toby Harry, BMW's Director of planning, it has long been clear that augmented reality will become part of the company's marketing.
“You need to be aware of what is happening in the digital world. You need to understand how new tehnologies can help your company and how to use them. If you ignore all this, you may be at the bottom tomorrow, " says Harry.
The BMW augmented reality app was available for download on the official website and was provided free of charge. BMW announced it in the official Facebook page, and many people eagerly downloaded the company's new AR app. Also, to stimulate the growth of downloading, was created a short promotional video. In just 2 weeks, it has collected 25,000 views.
Augmented reality is increasingly used in car advertising and promotion. It is taking up more and more space in the advertising industry - in various sectors of the economy. We will follow it closely and inspire you with new stories from the world of augmented reality.
The range of clothing of the streets from Lacoste, in AR format
AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST".
Video course of correct serving of whiskey in AR format
Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand.
A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world.