2020
For its 150th anniversary, Jackdaniel's launched a promo project using augmented reality. This date only happens once. So it was worth applying something modern and really special. Choosing a company - presentation in augmented reality. What exactly did they do?
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Fitting clothes in AR format from Timberland
Augmented reality has given the world a new phenomenon: AR fitting. Most people find fitting clothes inconvenient, because it takes a lot of time. Who did not worry about it: tried it on, you need to get dressed again and choose something else, go back to the fitting room or drive around the sales floor… ...
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Try on cosmetics using augmented reality
There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics. ...
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How augmented reality helped Pokemon Go
A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world. ...
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IT'S TIME TO ACT
Dmitry Mikhaylov - project manager
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