Tag: Qiagen

2020

Augmented reality technologies: making hard things easy

There is no company that, working with large-sized and expensive products, would not be faced with the need to demonstrate them. This involves a considerable waste of time, nerves and money. Dismantling/installation, transportation, connection, presentation of certificates of guarantees, technical specs etc. are only part of the worries that accompany participation in exhibitions, presentations and other similar events. And who would have thought that augmented reality technologies could solve this urgent problem.

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#HECTOR&KARGER

A virtual catalog of clothes from Hector & Karger

Hector & Karger is a fashionable Polish brand of youth clothing, which was one of the first to use augmented reality for its promotion and increase sales growth....

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#GATWICK

Gatwick navigation with augmented reality

It can be difficult to navigate at the airport. Large distances between the terminals, the huge rooms, the same type of layout. Normal navigation at the airport is not suitable: the space is too large. We need augmented reality. So decided at the time the management of Gatwick airport in London. And here's what came out of it. ...

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#POKEMON GO

How augmented reality helped Pokemon Go

A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world. ...

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SEphora

Try on cosmetics using augmented reality

There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics. ...

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