Converse: an augmented reality app for trying on shoes
Famous Shoe manufacturer Converse has created an augmented reality app, allowing customers to enjoy fitting without leaving home.
In the modern world, having a huge choice only complicates our lives. On the example of most online stores, we can easily see this. Customers want to choose what they are looking for and do it quickly.
Using innovative technologies in the form of augmented reality, Converse not only solved the pain of customers, but also reduced the sales funnel. Fans of this brand can now try on shoes using augmented reality without leaving home. Just download the branded augmented reality app, go to the catalog and open the camera on your smartphone or tablet. This not only solves the problem of taming the sales funnel and time costs, it is a huge step in customer loyalty to retail businesses.
We have seen this with an example IKEA and we see it now. Giving customers the opportunity to view, touch, or use a product, product, or service before purchasing is one of the most effective ways to gain customer loyalty and increase sales conversion. Also, by allowing you to visualize the product before purchase, the company minimizes the risk of returning purchases, as AR (augmented reality) helps customers make more informed and informed decisions.
Augmented reality allows you not only to show the product, but also to place quite familiar UI elements on the screen, such as the “Buy” or “Go to store" buttons. You can place promotions, presentations, and ad blocks. Thus, we understand the really huge potential of augmented reality.
AR is an exciting technology that is becoming increasingly popular in the retail business. Previously, augmented reality could only be used by giants, but now it is also available in small businesses. There is competition in the market, and the cost of development becomes more affordable. But are there many professionals in this business? Unfortunately not much. Those who mastered AR first have a huge experience and maximum opportunities in implementation. Creating augmented reality is only half the battle. We need a strategy that will allow AR to become a tool for increasing sales, rather than an end result. This is the real goal of augmented reality.
Our ARVAR team always refocuses customers who want to use AR as, as they say, "HA-HA HEE-HEE”. If you use this technology only as entertainment, despite the potential, you can say that it was only a fleeting moment of glory of augmented reality. We use all our resources and resources to create a real tool in the form of augmented reality, which is aimed at increasing sales.this is a real business. If you still don't know how to use AR for your business, contact us and we will help you with this. You can also take a look at the other cases and get inspired by the ideas of completely different companies in their fields of activity.
The range of clothing of the streets from Lacoste, in AR format
AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST".
What, unfortunately, is a common story - you take a ticket in the gallery or in the second row of the balcony, and only by Seating with a companion in the seats you understand – you will not see the performance… Now it's in the past: thank you AR.
A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world.
The buyer and the product - break the distance c Qiagen
There is no company that, working with large-sized and expensive products, would not be faced with the need to demonstrate them. This involves a considerable waste of time, nerves and money. Dismantling/installation, transportation, connection, presentation of certificates of guarantees, technical specs etc. are only part of the worries that accompany participation in exhibitions, presentations and other similar events. And who would have thought that augmented reality technologies could solve this urgent problem.