Tag: #ДИКСИ

2020

There are dinosaurs in Dixie: how an ar app raises sales

The Dixie retail chain raised revenue on augmented reality. How did this happen? The hero of the new article is probably the most successful AR app of 2018 in Russia.

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#POKEMON GO

How augmented reality helped Pokemon Go

A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world. ...

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#HEINZ

Heinz recipes right on the ketchup label

On top of the Heinz Ketchup label, there is a whole book of recipes in augmented reality that can be used....

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#STUBHUB

Choosing a location using augmented reality

What, unfortunately, is a common story - you take a ticket in the gallery or in the second row of the balcony, and only by Seating with a companion in the seats you understand – you will not see the performance… Now it's in the past: thank you AR. ...

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SEphora

Try on cosmetics using augmented reality

There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics. ...

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