Tag: #LACOSTE

2020

AR fitting in Lacoste stores

AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST".

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#POKEMON GO

How augmented reality helped Pokemon Go

A new round of activity that gave hope to the successful future of AR technology occurred in 2016 with the release of the game Pokemon Go. It was the first widely known augmented reality in the world. ...

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#STUBHUB

Choosing a location using augmented reality

What, unfortunately, is a common story - you take a ticket in the gallery or in the second row of the balcony, and only by Seating with a companion in the seats you understand – you will not see the performance… Now it's in the past: thank you AR. ...

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Qiagen

The buyer and the product - break the distance c Qiagen

There is no company that, working with large-sized and expensive products, would not be faced with the need to demonstrate them. This involves a considerable waste of time, nerves and money. Dismantling/installation, transportation, connection, presentation of certificates of guarantees, technical specs etc. are only part of the worries that accompany participation in exhibitions, presentations and other similar events. And who would have thought that augmented reality technologies could solve this urgent problem. ...

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#HEINZ

Heinz recipes right on the ketchup label

On top of the Heinz Ketchup label, there is a whole book of recipes in augmented reality that can be used....

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