Tag: Philips

2020

Philips: ar technology in medicine

The future is already here. AR technology is used in medicine no less than in marketing. Philips introduces new augmented reality surgical navigation technology.

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#COCA-COLA

Charity event from Coca-Cola and WWF

Coca Cola actively uses augmented reality in the areas of B2C, B2B, as well as at its charity events. We can say that the company has almost fully mastered the augmented reality technologies in its business processes.   ...

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#LACOSTE

The range of clothing of the streets from Lacoste, in AR format

AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST". ...

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#BMW

Touch the BMW Z4 with AR

A new AR app from BMW has given motorists the opportunity to virtually touch a new car. Meet: Z4 cabriolet in augmented reality....

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#GATWICK

Gatwick navigation with augmented reality

It can be difficult to navigate at the airport. Large distances between the terminals, the huge rooms, the same type of layout. Normal navigation at the airport is not suitable: the space is too large. We need augmented reality. So decided at the time the management of Gatwick airport in London. And here's what came out of it. ...

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