Tag: Philips

2020

Philips: ar technology in medicine

The future is already here. AR technology is used in medicine no less than in marketing. Philips introduces new augmented reality surgical navigation technology.

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#Jameson AR

Video course of correct serving of whiskey in AR format

Jameson Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand. ...

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#LACOSTE

The range of clothing of the streets from Lacoste, in AR format

AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST". ...

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#COCA-COLA

Charity event from Coca-Cola and WWF

Coca Cola actively uses augmented reality in the areas of B2C, B2B, as well as at its charity events. We can say that the company has almost fully mastered the augmented reality technologies in its business processes.   ...

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#HEINZ

Heinz recipes right on the ketchup label

On top of the Heinz Ketchup label, there is a whole book of recipes in augmented reality that can be used....

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