2020
There is a good reason why women almost do not buy cosmetics online. It is simple: without tactile contact, there is no clear understanding of whether you will like the color of lipstick, shade of Foundation, etc. This understanding is given only by direct fitting in the store. But now AR changing rules of trying on the cosmetics.
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Candy from childhood with augmented reality — PEZ
Who would have thought that a pastry shop that is about 100 years old could be at the forefront of ar technology?! PEZ is a pastry from Austria, presented in a playful dispenser with the heads of cartoon characters or historical figures. Augmented reality technologies are now their new feature. ...
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Video course of correct serving of whiskey in AR format
Jameson Augmented reality label-this order ARVAR received from the French alcohol company Pernod Ricard. The company also presents and distributes popular alcoholic beverages-Malibu, Chivas Regal, Ararat, Lillet, Kahlua, Absolut Vodka, Becherovka, Jameson and others. In November 2018, Pernod Ricard ordered augmented reality for us. The task was interesting: to turn a simple label into a ten-minute video for the Jameson brand. ...
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The range of clothing of the streets from Lacoste, in AR format
AR fitting of clothes and shoes is an absolute trend in the industry. The famous luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. The American press gave Rene the nickname "crocodile" for his reptilian confidence and fortitude on the court. Subsequently, the crocodile became the logo of his company. In 2018, Lacoste launched a new line of streetwear called "LCST". ...
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Dmitry Mikhaylov - project manager
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